CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
Wipro Limited: Developing a Cognitive DNA
Wipro Limited, faced with internal disruption and competitive external pressures, used AI to tackle these challenges and developed a “cognitive DNA.”
Abstract
Wipro Limited, a global IT, consulting, and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a “cognitive DNA.” The case describes the company’s AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a “bot” architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform the capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.
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About the Authors
Monideepa Tarafdar, Lancaster University, UK
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
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